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The Nature of Problems - Part 7

One such guide lies in the needs of the situation. For example, basic automobile styles change only every two or three years. The in-between changes that any particular auto maker brings out are just changes in trim, decoration, accessories, or minor lines. Because of the huge investment in tools, dies, and production changeovers, it is just not economical to make any major changes in body frames or basic body shells. (Where it is done oftener than every two or three years, it is usually an indication of trouble in the previous model. It probably did not sell.)

When the automobile designer is planning ahead for his major change model, he is free to assume a creative approach in every sense of the word. But in the in-between years, he has, at best, an analytical problem, because he is restricted by so many things he must retain and so many details that he can modify only slightly. In his work of solving the analytical problem here, he may not be able to stop himself from coming up with a com­pletely new or creative approach; but it will be an idea of very little immediate value simply because it does not meet the needs of the immediate situation, which is to produce minor variations on a basic design.

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