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What Is Creative? - Part 10

There are some people who still doubt that the ability to generate creative ideas at will can really be "learned." Or they wonder if ideas produced through such "forced" methods can be as good as ideas produced through inspiration or some other occult and unknown method. "Primary creativeness," they say, "comes out of the unconscious—it involves a leap into the dark. Anything conscious, logical, sensible, realistic, or learned could only be secondary creativity."

However, recent research tends to demonstrate that if people will practice—diligently—the "secondary" techniques, they will, in time, begin to develop signs of the "primary" techniques. Furthermore, even the ideas produced by the so-called "sec­ondary" creativity can be of far more value to a businessman than no ideas at all.

No one seriously claims that creative thinking is becoming a science or that there is any intention of making it a science. There are far too many human variables involved for anyone to be able to locate a specific "imagination button" which can be pushed to turn on the creativity. By the same token, however, no one has yet found the "music button" that makes a musician, or the "painting button" that makes an artist, or the "write button" that makes a novelist. And yet we do have trained musicians, schooled artists, and taught writers. And some of these trained, schooled, and taught people, once they acquired the basic founda­tions of their arts, have gone on to creativeness in its true sense.

And no one has as yet produced any evidence that a businessman, seeking to cope with his problems and improve his creative output of ideas, cannot, by grounding himself in basic principles and techniques that have worked for other people, go on to become a more creative force in his company or industry.

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