Chapter 15 • The Creative Executive in Action

Articles In This Section:

· Review Questions and Exercises

· Chapter 1 • Why Be Creative?

· Chapter 2 • What Is Creative?

· Chapter 3 • Characteristics of Creative People

· Chapter 4 • Blocks to Creativeness

· Chapter 5 • The Nature of Creative Thought

· Chapter 6 • The Nature of Problems

· Chapter 7 • Steps in Deliberate Problem Solving

· Chapter 8 • Help Yourself to More Ideas

· Chapter 9 • When to Use Creative Groups

· Chapter 10 • Creative Group Techniques

· Chapter 11 • How to Lead Creative Groups

· Chapter 12 • The Importance of Follow-up

· Chapter 13 • Creating the Creative Climate

· Chapter 14 • How to Spot Creative Potential in Others

· Chapter 15 • The Creative Executive in Action

1. List at least ten things you can do, on your own, to improve your relationships with other people.

2. List at least ten ways in which you could make better use of your own imagination in

a. Your job

b. Your marriage

c. Raising your children

3. a. Write down the name of the most dynamic leader you have ever worked under.

b. Analyze, in detail, the qualities that you believe made him that way. (Note: "Quality" cannot be expressed in one word!)

c. What shortcomings did he have?

4. List at least ten things you can do in the way of developing your own imaginative resources to enable you to be a better creative "coach" for others.

5. Your company is about to introduce a new electric dishwasher. You believe it is superior to any other on the market, but you will have to build a dealer organization from scratch. You, as General Sales Manager, have decided that Fred Smith is the most promising man to head up the job of planning and executing the marketing strategy. He has never had appliance marketing experience before, but he will have the assistance of your advertising agency. Write the memo tell
ing Smith of his new assignment; delegate his specific responsibilities; and instruct him to write a similar memo to the agency detailing how he would like them to work with him.

6. Suggest at least twenty things you personally can do to promote more imaginative thinking throughout your company.