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Chapter 1 • Why Be Creative?

1.   Consider some social institution or concept with which you are familiar—church, marriage, public schools, democracy, or the like.

a.  What changes will take place in it in the next twenty years?

b.  What new ideas have been introduced into it in the last hundred years?

c.  What forces exist to slow up or accelerate the changes in the next twenty years?

2.   It has been stated that technological knowledge—that pertaining to the sciences—is increasing at a rate of 22 per cent a year. What changes in thought patterns, ways of working, and job responsibilities will this require for a salesman? purchasing man? office manager? production engineer? retailer?

3.        Do you agree with Mr. Brower's statement, "This in America is the high tide of mediocrity, the great era of the goof-off, the age of the half-done job?"

If yes, why?—if no, why not? Think of at least three examples to support your reasoning.

4.        a. How can the increasing amount of leisure time, due to the shorter work week, cause a social problem in this country?

b. Other than get a second job, what should you personally be doing now to make sure you won't waste this coming leisure in "escapist recreation"?

5.   Think in terms of your own company or organization: what problems that you have today could be aggravated by the growing shortage of executives and administrators? What do you think your company should be doing about this shortage now?

Related terms include insurance for small businesses and business presentation.