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Chapter 9 • When to Use Creative Groups

1.       What are the implications in the statement, "Most great advances in technology occur when two sciences get together?" How is this apt to "transfer" to other branches of business: administration, finance, personnel?

2.       a. What are the dangers of overemphasizing competition with others to the neglect of cooperation?

b. From your own experience, can you think of a cooperative effort that would have been better handled by an individual?

3.  For each of the following, make up a list of six other people in your company who might be able to help you in finding a solution to the problem:

a.  Improving union-management relationships

b.  Designing a new product to augment your present line

c.   Improving interdepartmental communications

d.  Obtaining a 10 per cent increase in production without increasing labor costs

4.        The "power jockey" can thoroughly  disrupt any  cooperative group effort. How could you, as a meeting chairman, enlist his support to help you make the group effort a success?

5.        Your company has just learned that they are in danger of losing one of their oldest and most profitable accounts because of several recent instances of failure to keep promised delivery dates. You have been given the dual job of getting to the cause of the trouble and correcting it and of pacifying the customer. You may call on anyone else in the company that you feel can help you solve the problem. What kind of group would you put together? What specific contributions would you expect of each member?

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