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Chapter 2 • What Is Creative?

1. In your own words, distinguish between the terms "original," "talented," "imaginative," and "creative." Name at least one person among your own acquaintances who exhibits primary symptoms of each.

2.       Give examples of progressive innovations in some commercial product, other than the automobile, since it was first developed.

3.       Suggest at least ten ways the introduction of frozen food into supermarkets was a destructive force so far as "established" methods were concerned.

4.       The text traces out the history of what happened as a result of John Dunlop's pneumatic tire being applied to the bicycle. Construct a similar history beginning with the Wright brothers' first successful airplane.

5.       What would be the benefits to your company if you could cut 50 per cent of the cost out of your most important product? Suggest at least five.

Related terms include knowledge and business management and small business group health insurance.