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5 • Drive - Part 1

Drive is possibly the most important characteristic of all for anyone who wants to make himself more creative. If there is enough drive—enough ambition—present, it will go a long way toward overcoming even major deficiencies in some of the other characteristics.

After all, everyone has imagination to some degree—they were born with it. The average person has more imagination than he would ever need to solve any problems he meets up with in his entire lifetime. But when a problem that calls for extra thinking effort presents itself, it is easier to pass it by ignoring it, or to mentally disqualify yourself on the ground that you don't know enough about it, or to hope the problem just goes away by refusing to think about it. But if you would be a creative person, then you need drive—and the ability to channel that drive into carrying your ideas through to tangible results in spite of the disappointments, frustrations, obstructions, and blind alleys that are normal, everyday occurrences to the person who in­novates and creates.

It is an attitude that has been described as ivant to. If a man wants to be creative badly enough, he will find a way. We know from observation that the really creative people, in any field, feel an intense and driving interest in the work they are doing. They have a single-minded approach that other people just do not have. It makes little difference what the creative person is working on; his basic motivation is this driving desire to ex­perience the excitement and pleasure of developing his own ideas. There is nothing "eager" or "put on" about this attitude. The creative man is not driving for his own glorification or power. It is an honest, sincere approach. It is the love of the work itself.

This characteristic of drive shows itself in many ways. For example, it makes the person who has it seem able to accomplish much more with his talents or abilities than another person, equally gifted, who does not have this spark. This is because the driving person has learned to concentrate and channel his abilities toward a specific goal: the solution of a problem.

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